CRM Lead
Apply for this jobPEOPLE HUNT is Hiring on Behalf of a Global iGaming Company
🎯 Position: CRM Lead
Location: Remote (CIS or Europe preferred)
Industry: iGaming / Online Casino
Employment Type: Full-time
🚀 About the Opportunity
PEOPLE HUNT is hiring a strong, hands-on CRM Lead for a global technology provider in the iGaming industry. This company empowers online casino operators with everything they need to launch and grow - combining operational expertise with innovative marketing and product solutions.
As CRM Lead, you’ll take ownership of execution, team coordination, and process optimization - playing a key role in scaling the CRM function as the company continues to grow internationally.
🧩 Your Mission
As CRM Lead, you will:
Design and execute multi-channel CRM campaigns across email, push, SMS, and in-app.
Manage and mentor a growing team of CRM specialists or executives.
Lead the operational execution of retention and reactivation initiatives.
Translate lifecycle stages and user behavior into clear campaign flows and journeys.
Own and improve CRM workflows, processes, and internal tools usage.
Coordinate with cross-functional teams (analytics, product, content, design).
Monitor and analyze campaign KPIs, deliver actionable insights, and continuously improve performance.
Ensure full compliance with marketing and data regulations (e.g., GDPR, CAN-SPAM).
🎯 You Bring
4+ years of experience in CRM, lifecycle marketing, or retention - ideally in iGaming, gaming, fintech, or other regulated B2C industries.
Proven experience leading or managing CRM teams and improving team workflows and effectiveness.
Strong knowledge of CRM platforms (Braze, Optimove, Salesforce Marketing Cloud, or similar).
Deep understanding of user segmentation, personalization, automation, and funnel optimization.
Excellent organizational and process management skills - able to balance multiple projects and priorities.
Analytical mindset with experience using data to optimize campaigns and present performance insights.
Fluent English and excellent communication skills; able to work cross-functionally and remotely.
A proactive, collaborative, and ownership-driven mindset.
🌍 Why Join?
Work with a fast-growing, product-driven company that’s reshaping the iGaming space.
Join a remote-first international team of marketers, product experts, and developers.
Own your area while getting the support to grow into senior leadership roles.
Competitive compensation, room for growth, and an agile working culture.
👉 Ready to level up your CRM leadership career in a global digital environment? Apply now - PEOPLE HUNT will be in touch with shortlisted candidates.