PEOPLE HUNT is hiring on behalf of an iGaming client company.

Job Vacancy: Head of CRM (Retention)
Industry: iGaming
Work Format: Hybrid / Remote
Location: International market (relocation is not required)

About the Company:
A new iGaming project from a team of founders with many years of experience in the industry. The company is in the active launch phase: strong concept, ambitious goals, and rapid growth. The core team is currently being formed, with the opportunity to build processes from scratch and influence the product strategy.

Role Objective:
Increase player LTV, reduce churn, and enhance engagement through personalized retention strategies, loyalty programs, and well-thought-out marketing mechanics.

Responsibilities:   

- Develop and implement a comprehensive player retention strategy

- Create and optimize loyalty programs (cashback, rakeback, repeat bonuses, tournaments, gamification)

- Implement engagement mechanics (challenges, bonus drops, crash jackpots, exclusive offers)

- Manage segmented communications (email, push, Telegram, Discord, SMS)

- Launch and develop referral programs

- Analyze user behavior, identify churn reasons, and reduce churn rate

- Personalization based on data: behavioral triggers, personalized offers

- Improve onboarding and post-deposit interactions

- Work with feedback, UX surveys, and enhance the customer experience

Who We Are Looking For:

- An expert with experience in iGaming or related digital industries

- A strong strategist with hands-on experience: capable of planning and executing

- Understanding of behavioral analytics, customer segments, and loyalty

- Willingness to build processes from scratch and work in a startup environment

- Experience with multichannel CRM and automation

Why This is Great:

- Opportunity to be part of the foundation of a new product with ambitions for the market

- Full freedom of action and trust from the founders

- High dynamism and room for experimentation

- Influence on key metrics and company strategies

Terms are negotiable.
The priority is on results, mindset, and drive.